Cool Stuff
Social: Greatest Hits
A lot of people don't really get social. But, It's not that hard – you just need to make things that people actually want to watch.
We live in the age of ✨ content ✨ and if my 12-year-old niece can make a banger of a TikTok video, your $12 Million brand can too... so, here's some advice & fun stuff to watch while you mull over why your agency can't do social.
#1: Stop Making Ads
Blend in
I make ads for a living. Yet, as soon as I realize I'm watching an ad on social, I skip it.
So, why would Jimbo from Engadine, spend his smoko break watching your ad, when he could be watching his favourite creator eat 12 hotdogs in one sitting?
Stop making ads, make content.
#2: Go Lo-Fi
Shoot on an iPhone
Just about every person you watch on social media is filming on their phone. So why aren't you?
It's the look that people expect to see on social, and your crystal clear 4,000,000k HD whatever camera is actually losing you viewers.
Plus, it's way cheaper... give it a try.
#3: Platform, Platform, Platform
Be Platform First
Let's look at Twitter (or 'X' I suppose). It's 90% full of people typing their unfiltered stream of consciousness to the world.
And I guarantee your perfect post with eighteen commas, four bits of messaging, a CTA and legal lines won't go well.
1. Keep things simple & single-minded.
2. Write like you're typing a text.
3. You're not going to add ® after every second word while texting a mate are you?
4. Why not ask a question?
#4: But wait, there's more
Stay up to date
Social is constantly changing and in a week this'll all be out of date anyway... *sigh*
So, instead of dropping any more soon-to-be redundant info, I just want to show some Skittles work that was really fun to work on.