Buck's Off

Why just launch a ute, when you can establish an entire town? 

Building off the success of ‘Kia’s got a ute’, we launched the Kia Tasman by building an entire dust-baked, sports-star-studded, ute-loving town around it. Tasman Town. 

This campaign follows our sporting legends and the legendary Kia Tasman as it takes on the toughest challenge the town can muster.