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Macca's
Surprize Fries
In 2024, Macca's wanted to surprise fans with an all-new campaign: Surprize Fries.
To launch it, we brought the true magic of the experience to life. Showing that by simply peeling your fries, you could conjure up a prize.
Speccies – Best use of channel
May, 2024
We made awarded OOH where pedestrians could Play Surprize Fries on a billboard. By peeling a giant ticket off the Fries on the OOH, fans could win free food prizes:
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